DEMOCRATIC NOMINATION
AND CAMPAIGN FOR THE PRESIDENCY 1984
On February 21, 1983, Walter Mondale announced his candidacy for the office of United States president. After overcoming challenges from Democrats Gary Hart and Jesse Jackson, Mondale garnered the Democratic nomination and faced President Ronald Reagan in the general election. In a historic move, Mondale chose U.S. Representative Geraldine Ferraro as his running mate, the first woman to be so named on a major party ticket.
Throughout the campaign, Mondale focused on issues of long-standing concern, like education and equal rights, in line with his principles. He spoke up for the Equal Rights Amendment and civil rights, and discussed Social Security, Medicare, and student financial aid. He advocated a nuclear freeze and the reduction of the federal debt. Of particular importance was education: "[g]etting this nation's schools back on the track will be one of the top priorities of the Mondale Administration. Everything depends on strong schools and strong colleges; a healthy economy, a strong defense, social justice, opportunity for all. There is no reason whatsoever why the next generation of Americans cannot be the best educated and trained in this nation's history."
In a speech Mondale made to students at George Washington University, he said: “I have been advised to ignore issues – to choose slogans over substance. My answer is no. There is a big distance between Pennsylvania Avenue and Madison Avenue. I have been counseled to cut loose from my history – to desert the forgotten Americans I have always fought for. My answer is no. I would rather lose a race about decency than win one about self-interest.”
On election night, Mondale carried Minnesota and the District of Columbia. Despite the loss, the Mondale-Ferraro campaign marked a breakthrough for women in politics. Mondale is still remembered as one of the most seasoned and knowledgeable nominees from any party.